Starting a new business can be challenging. Many decisions have to be made before it'll be fully operational. It includes finances, staff, and technology.

Other essential aspects are staffing and location. However, in the modern society that we live in, it's rather difficult to ignore technology.

Technology, used correctly, can prove to be extremely valuable to your business. It enhances our communication with others and assists businesses to operate with efficiency.

The various forms of technology used in businesses are blogs, websites, videoconferencing or, Zoom, for meetings, social networking, emailing, and mobile apps.

When it comes to websites or mobile apps, which one should you choose to get your company going?

Mobile App vs. Website

Mobile apps are designed for tablets and smartphones, whereas websites or web apps are created for desktops but are operational on mobile devices.

Deciding between the two will depend significantly on your type of business, the product or service you are offering, and your client base. Consider the benefits of both to help you decide.

Mobile App

Stats have shown that mobile apps are more preferred than websites. Below are a few reasons why.

• Personalized

With these apps, you're able to make your product more personal by allowing your clients to select their interests, likes, dislikes, and even location. It also allows comments and recommendations, which helps you meet your customers' needs.

• In-app notifications

Keeping customers informed of important information is vital, and this is made simpler by having notifications built into the app. Once the app is accessed, these messages will appear. Messages available outside of the app are known as "push notifications."

• Offline capability

This is one feature that distinguishes an app from a website.  However, there are times when an app needs an internet connection to perform certain functions. Some of its content may be available offline. 

Website

Websites are accessible on desktops, laptops, and mobile devices.

• Easily Available

Unlike an app that needs to be downloaded, a website is easily accessed and available. 

• Compatibility

Websites are compatible with all devices. Certain apps need to be modified to function on specific devices. This means your website will be accessible from anywhere, at any time, and by anyone.

• Instant Updates

Any changes to a website are visible immediately, whether it's content or design. Updates on apps require them to be downloaded.

• Shareable and a Wider Reach

It's much easier to share a website with others. Visitors to a specific site or blog can be redirected to another website. You can, therefore, reach a much wider group of people.

• Cost

Developing a website isn't as costly as creating an app. There are companies able to create either to suit your business' needs. Brain Box is one such business.

Take Away

Given all this information, it's now up to you to make an informed decision. You could choose to use an app that's operational on most, but not all, devices and can be personalized. 

You could also go with a website that's easily accessible from anywhere by anyone and has instant updates.Whatever you choose, you need technology as part of your business in a world that's flooded with e-commerce.